Best Instagram Campaigns of 2016
Instagram has quickly become a key platform in a marketer’s arsenal. The mobile-based social media app has exponentially grown since its launch in 2010. In fact, photo-and-video sharing network has more than 500,000 monthly active users! We at Pepper love Instagram....
Best YouTube Campaigns of 2016
Video marketing has soared to new heights this 2016. Marketers predict that digital ad spending will surpass television spending. This includes ads spend on video-sharing platforms such as YouTube. Video is one of the most important and effective media for marketers....
Best Twitter Campaigns of 2016
This year has been a big one for social media marketing and Twitter continues to be a robust platform worth leveraging for businesses to build brand awareness. Despite the new challenges, marketers continue to create and launch some of the most entertaining and...
Best Facebook Campaigns of 2016
Marketers dream of creating and launching a campaign that creates incredible media buzz. This year was a big year for digital marketing and there was no shortage of companies and creators that strived towards this ambitious goal. At Pepper, we love great content which...
Infographics Fridays: Cloud-Based Apps For Small Businesses
It's another Infographics Friday! This week was all about working with cloud-based apps for small businesses. To wrap up the series, we're sharing with you an infographic summarizing the best apps in the market and its best practices! Using cloud-based apps is...
Best Practices When Using Cloud-Based Apps
In a world where apps dominate our mobile devices, businesses of all sizes are finally recognizing the benefits of cloud technology and how it helps improve productivity and streamline business operations. In fact, according to Emergent Research, 78% of small...
10 Best Cloud-Based Apps for Small Businesses
Running a small business involves wearing a lot of different hats. At some point, it becomes challenging to juggle these different responsibilities. Thankfully, there are a ton of apps that business owners can use to help accomplish various tasks and be more...
Infographics Fridays: Digital Marketing Trends in 2017
Happy Infographics Fridays, everyone! Today, we're sharing our infographic on the digital marketing trends that you should watch out for in 2017! Take a look! What are your views on next year's digital marketing trends? Tell us about it in the comments! If you'd like...
Mobile Marketing Trends to Watch Out For in 2017
The mobile industry and marketers are buzzing which mobile trends will be key players in marketing strategies next year. Our last blog was all about social media trends for 2017. Today, we’ll be sharing with you our insights on one of the fastest growing movements...
Social Media Marketing Trends to Watch Out For in 2017
In the last decade, the power and popularity of social media have exponentially grown and it does not show any signs of slowing down in the next couple of years. This week is all about some of the digital marketing trends that you should look out for next year. But...
Infographics Fridays: Work from Home – A Look From Both Sides
We're back for another Infographics Friday! Today, we'll be sharing with you an infographic that will give you an overview of the benefits of allowing your employees to work from home alongside its business benefits! Take a look! What are your thoughts about flexible...
Why Companies Should Let Their Employees Work from Home
In today’s digital age, the world operates at break-neck speed. Thus, an increasing number of professionals are turning to job openings that allow them to achieve work-life balance. In fact, this has become a priority for about 74% of workers. Research suggests that...
Why Professionals are Choosing to Work from Home
Many companies consider flexible work options to be a perk rather than a growing necessity. However, for modern professionals, having flexibility has become a priority when looking for jobs. In fact, a survey found that job seekers considered working from home and...
10 Best Mobile Marketing Campaigns
Marketing is all about creativity and ingenuity. As the age of mobile domination continues to grow, more and more brands are investing in marketing campaigns that not only secures their position in the industry but also strengthens their relationship with their...
Infographics Fridays: The State of Mobile Marketing
Happy Infographics Friday! It's almost the weekend but before anything else, we're sharing with you an infographic on everything you need to know about the state of mobile marketing! What are your thoughts on mobile marketing? Are you leveraging it today? Let us know...
5 Best Practices for Mobile Marketing
Mobile marketing has swiftly become one of the most integral parts of a marketer’s arsenal. In fact, by 2020, mobile marketers will drive 80% of engagements through mobile websites and reduce investments in native app development by as much as 25% to 30%. However,...
The State of Mobile Marketing
Smartphones and tablets have become an indispensable part of our lives. Most of us start and end our days with checking our devices. In today’s fast-paced industry, mobile is unlocking a world of opportunities for marketers to reach audiences and leverage their...
Infographics Fridays: Snapchat in a Snap
It's Friday and you know what that means. It's another Infographics Friday! Before we switch our minds to weekend mode, we've created an infographic to give you the breakdown of everything you need to know about one of the hottest apps around, Snapchat! What do you...
Snapchat 101: Everything You Need to Know About the App
Snapchat is one of the fastest growing social media platforms today. In fact, with the amount of success that it has achieved, it’s hard to believe that the app is only five years old. With approximately 100 million active daily users and 500 million views per day,...
Top 10 B2B Brands that Heavily Use YouTube Marketing
If “a picture is worth a thousand words,” then a video must be worth millions! Marketers have an opportunity to tap into their audience’s emotions and influence them by leveraging YouTube marketing for their brand. Content creation goes beyond educating and engaging....
Infographics Fridays: A Quick Recap on YouTube Marketing
Happy Infographics Friday! To round up our series on YouTube Marketing, we created an infographic to give you a quick recap of everything you need to know about marketing and leveraging YouTube for your brand. What do you think about our infographics? Tell us your...
5 YouTube Marketing Best Practices
Photo credit: telegraph.co.uk YouTube viewing skyrocketing and it is not slowing down any time soon. As the video-sharing site generates more searches than Bing, Yahoo, and AOL combined, marketers are unearthing new ways to create, engage, and invest in video...
YouTube Marketing 101
YouTube has been around since 2005. To date, the video-sharing site has over a billion users and generates about four billion views daily. YouTube’s popularity has shot through the roof, reaching more aged 18-34 and 18-49 audiences than any cable network in the U.S....
Infographics Fridays: An Infographic to Sum it Up
We don't just talk the talk. We walk the talk! To wrap up our infographics series, we've designed and created our own. Today, we're gonna give you a quick overview on everything you need to know about, you've guessed it, infographics! What do you think about our...