How to Effectively Measure Facebook Engagement
Today we’re continuing our series on measuring social media where we’ll look at the biggest and still leading social network—Facebook. With 1.35 billion monthly active users to date, Facebook is instinctively the first social media channel that marketers latch on to....
Measuring Social Media
Social Media still remains as the top tactic used by B2B marketers in their content marketing. In the 2015 B2B Content Marketing Benchmarks and Trends report released by the Content Marketing Institute (CMI), it showed that 92% of B2B marketers use social media...
VA Chronicles: Managing Mistakes and Handling Conflicts
We all have committed work mishaps at some point in our career. It’s one of those things that makes us learn the most memorable lessons in the workplace. Mistakes and conflicts force us to eat huge portions of humble pie to rectify the mess we made. On a positive...
Yes, we’re still hiring!
The year is almost over and unlike most companies that are holding out on recruitment, here at Pepper WE’RE STILL HIRING! That’s great news for smart individuals like you and a growing business like us. We’re excited to add more talented individuals to our dynamic...
The Importance of LinkedIn to your Social Media Campaign
Twin Design / Shutterstock.com It comes as no surprise that social media is getting a huge chunk of the marketing budget lately for a lot of companies. The reach and engagement it provides have been so effective that it has pushed back a lot of traditional marketing...
VA Chronicles: An Inside Look at Virtual Assistance
We all have read outsourcing articles, particularly about virtual assistance. Many have been written about what to delegate to a VA and what not to. Some have been about the qualities and skills you need to look for in a VA. This time we’ll look at virtual assistance...
How Visual Storytelling Impacts Your Content Marketing
The web is making its users suffer from infobesity. We consume 34 gigabytes of information or 100,500 words every day and that is outside of work! Imagine how overwhelmed your readers are with the amount of content being fed to them. This influx of data has caused...
Why Email Marketing Still Matters
Many marketing platforms have emerged over the past years but one tool that never left the scene is email. Despite the increasing popularity of social media, email remains the most reliable marketing channel. Some have been quick to discredit the value of this...
Five Tell-Tale Signs That You Need To Slow Down
No one is exempted from stress. Every single person you see is stressed out by something. Psychologists define stress as a reaction to a stimulus that triggers a “fight-or-flight” response, releasing adrenaline throughout your body. That’s why small things can stress...
Call to Action that Converts
Every website you see has a puny but powerful button that contains a call to action (CTA). It has a short statement that entices you to do something. It could be a newsletter sign up, purchase or simply another step to complete a process. You may not even notice it on...
Getting Your Virtual Assistant to EA Level
Working with a virtual assistant (VA) not only lightens your workload but also increases your efficiency. With more time in your hands, you can now focus on the things you want to do and accomplish what you need to do without feeling overworked or overwhelmed. After...
Social Media Customer Service Mistakes You Shouldn’t Commit
Social media has drastically changed the way we do customer service. Hotlines and face-to-face interactions are still utilized but tweets and comments have become more popular for customers especially for those looking for immediate answers to their inquiries. Social...
How to Effectively Train Your Virtual Assistant
Training is the most important stage in your working relationship with your virtual assistant (VA). As an employer, it’s your responsibility to train your VA on the scope of her work and the nature of your business. The way she performs is also largely influenced by...
Costly Social Media Marketing Blunders You Should Avoid
Social media is one of the most powerful marketing platforms today. It provides unlimited reach that allows you to access your audience directly. You can even promote content, product info, and promos with an exposure that can rival what TV advertisements offer. It’s...
Website Conversion Killers You Need to Avoid
Websites have become the virtual extension of a brand. It’s your 24/7 billboard where people can view your products, know more about your company, and get something valuable out of it. A lot of users may visit your site but it may not necessarily translate to a...
Business Insights from the World Cup: The Triumph of Teamwork
Whether you’re a football fan or not, you will not miss the World Cup 2014 craze as it has been in the headlines over the past weeks. From the debate to which World Cup song is better—Shakira’s or J.Lo’s—to the surprising loss of Spain, there are many things to talk...
Skills You Need to Look for in a Virtual Assistant
Hiring people today is not limited to proximity. Outsourcing business solutions has opened opportunities for businesses to tap the global workforce that showcases skilled and talented professionals. Virtual assistants (VAs) are one of them. There are many...
Internet Marketing Trends that You Need to Capitalize On
The internet has given marketers a powerful platform that allows them to optimize their reach. The web offers a variety of ways to draw customers to your brand. As much as it gives marketers multiple opportunities, it also keeps them on their toes because of its quick...
Building a Great Relationship with Your Virtual Assistant Contractor
Working with a contractor is similar to working with any employee or business partner. You need to establish a strong and collaborative relationship with them to make sure that you get the most out of that partnership. A contractor could be anyone from a virtual...
Five Reasons Why Every Business Should Go Into Facebook Marketing
With 1.28 billion monthly active users, Facebook is undoubtedly the leading social media site today. To overlook this fact is like passing up on a free million-dollar ad placement with maximum global reach. That’s how powerful Facebook is. Marketing your business on...
An Inside Look at Working with Filipino Virtual Assistants
The Philippines has been ranked number two in the 2014 Tholons Top 100 Outsourcing Destinations. Seven cities made it to the list including Manila (No. 2), Cebu (No. 8), Davao (No. 69), Metro Laguna (No. 82), Bacolod (No. 93), Iloilo City (No. 95), and Baguio City...
Laying the Groundwork for Successful Outsourcing
Outsourcing is growing at a fast, steady pace with more companies recognizing the global workforce. This business solution, however, is not limited to big companies. Over the past years, small companies have been tapping offshore contract jobs to meet their business...
The Era of Social Media Customer Support
Companies lose sight of the bigger social media picture in a constant struggle for likes, followers and plus ones. Social pages are not landing pages designed for conversions or the equivalent of appealing store fronts. They represent an opportunity for businesses to...
Hangouts Takes Messaging a Notch Higher
Communication has never been easier and more dynamic with the tools available in the Web. From chat to video calls, you can practically reach anyone anywhere with messaging apps such as Skype, Facebook Messenger, and Whatsapp. Google launched Hangouts on May 15, 2013...